What Is Your Work Process Like?

I diagnose first, then I propose. I never come in with a predefined solution because every business is different. The process has five stages:

Initial Diagnosis — I understand your business, your objectives, and your real challenges.

Research — I analyze your market and your competition.

Strategy — I define what to do, in what order, and with what budget.

Execution — I produce and launch everything that was planned.

Measurement — I report results and adjust based on data.

We don’t skip steps. A good strategy without diagnosis is just an expensive assumption.

What Does the Initial Diagnosis Include?

It’s a free conversation where I understand your current situation: what you’re doing in marketing today, what’s working and what isn’t, who your ideal customer is, what your business goals are, and how much you’re ready to invest.

With that information, I build a concrete proposal. Without diagnosis, I don’t propose anything — that would just be guessing.

This is where experience makes the difference. Since 2000, I’ve worked in marketing with clients across very different industries, both in multinational agencies and independently. I’ve seen many businesses, many markets, many mistakes, and many successes. That allows me to quickly assess a situation and propose something grounded in real experience — not a generic template.

Do You Conduct Market and Competitor Analysis?

Yes. It’s part of the process before defining any strategy. I analyze who your direct competitors are, how they communicate, what they’re doing well, and where there are opportunities to differentiate. I also review market trends and consumer behavior.

That defines the strategy. Without that analysis, any campaign is just a shot in the dark.

How Do You Define the Strategy?

Once I have the diagnosis and market analysis, I define a concrete plan: which channels to use, what messages to communicate, in what order to execute, and how much to invest at each stage — all with measurable objectives.

Strategy is not a long document no one reads. It’s a clear roadmap that guides every execution decision.

How Do You Measure Results?

No endless dashboards or incomprehensible metrics. Each case has its own relevant indicators, and I focus on those.

If you run an e-commerce store, what matters are sales and customer acquisition cost.
If you’re building brand awareness, what matters is reach and real engagement.
If you’re running paid campaigns, what matters is ROI.

I explain the numbers in clear, direct, actionable language. The goal is for you to understand what’s happening and what decision to make — not to impress you with charts.

Marketing without measurement is an expense, not an investment. But measurement without clarity is noise.

What Type of Companies Do You Work With?

I primarily work with small and medium-sized businesses that have a validated product or service and want to grow but don’t have the time or team to manage marketing properly.

My strongest expertise is in gastronomy, food brands, hospitality, tourism, and leisure. If you own a restaurant, hotel, food brand, or experience-based business, that’s where I’ve built the most success cases.

That said, I work across industries — retail, e-commerce, professional services, startups — as long as the project has real potential.

What If You Can’t Help Me?

I’ll tell you directly. I don’t take on projects where I don’t believe I can deliver results.

If during the initial diagnosis I see that your business isn’t ready to invest in marketing, that the real problem lies elsewhere, or that I’m not the right fit for what you need, I’ll say so honestly. If I can point you in a better direction, I will.

I’d rather do that than start a project on the wrong path.

Can You Help Me Build a Business from Scratch?

Yes. In addition to working with established businesses, I also help people who want to start a business but don’t know where to begin.

From idea to launch: concept development, naming, business model, brand identity, market entry strategy, and first marketing actions.

It’s ideal for someone with resources, motivation, and an idea — but who needs structure and direction to avoid false starts. I have successful cases in this area.

How Much Does It Cost to Work With You?

It depends on the scope. I can help with a specific project (website, campaign, branding, strategic consulting) or ongoing monthly management.

In both cases, I work with transparent pricing and no long-term contracts. The first step is a free conversation where I understand your situation and propose something concrete.

Do You Only Work with Clients in Chile?

No. I work with clients in Chile and internationally. I’ve developed projects in Brazil, Mexico and Spain, and I currently serve clients outside Chile.

Everything works remotely, with smooth communication via WhatsApp and video calls. Location is not a limitation.

How Long Does It Take to See Results?

It depends on the service:

• Digital advertising (Google Ads, Meta Ads): first results in 2–4 weeks

• Social media growth: visible progress in 4–8 weeks

• Websites and e-commerce: functional delivery in 3–8 weeks depending on complexity

I keep you informed with clear reports and constant communication via WhatsApp.

Do You Work Alone or With a Team?

I work independently and leverage the latest AI tools to be more efficient. When a project requires it, I rely on a solid network of professional collaborators in photography, video, design, and web development.

However, I usually handle most work myself, which keeps costs lower and ensures full quality control. I don’t delegate your project to interns like many agencies do. When you hire me, you work directly with me.

What Is Your Working Format?

Flexible, no contracts, and based on mutual agreement. The idea is a win-win relationship: if we’re both happy with the results, we keep working together. If not, each of us moves on — no drama, no fine print.

In practice, most of my clients have worked with me for years. That says more than any contract ever could.